Consumer Reports also reported that many “luxury” brands touted on Deal Dash are non-existent beyond the website and their trademarks are registered by the owner of DealDash.A company spokesperson says DealDash generates significant business from bidders who choose to buy items after losing, with hundreds of orders processed daily. Unsuccessful bidders not using the option lose the value of the bids placed. According to Consumer Reports, the "buy it now" prices can be significantly higher than the same products on.DealDash and others have been compared to gambling by consumer groups. In most cases, users spend substantial sums of money without winning anything. By contrast, penny auctions award items to parties that are persistent or lucky enough to place the final bid, with money raised primarily from the cost of bidding rather than the final price of the item. This usually allocates the item to the person who is willing to pay the most. In a conventional auction, bids are based on prices that participants are willing to pay, with the item sold to the final bidder within a set period that bids the highest price.
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